#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Buyer Enablement in the B2B Customer
We're talking buyer enablement. This is a term that I think some people will be quite familiar with others maybe are thinking about it without realizing it or giving it that name but just to step the scene and make things clear what is it? It really boils down to how you can make it easier for a buyer or a prospect rather to buy from you. The challenge though is all B2B companies know this enterprise companies marketers know this and so they're creating very high quality content. And now the challenge there is that it's overwhelming for buyers as a buyer, trying to sift through that content.
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