How Podcast Guests Can Sell Without Sounding Salesy | Sara Lohse
Podcasting Made Simple
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Introduction
Alex Sanfilippo: Selling yourself on a podcast and using podcast guests to grow your business comes down to only three things. He says knowing your audience, knowing your message and having a valuable call to action are the best practices for growing your business through podcast casting. The goal is never to be on as many podcasts as possible; it's to get on the ones speaking right to the people you want to speak to.
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