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The Psychology of Dissatisfaction
Why do you think we keep buying stuff even though we know it's not going to fill the holes? I think advertising does a very good job of making us desire things. The average person sees 5,000 advertisements a day. And so how can I turn the volume down on that so that I can make more deliberate decisions with my attention? Because it's not just money we're spending. It's time and attention. These are other resources that are even more important than money.