4min chapter

The School of Greatness cover image

407 Living With Less: The Power of Being a Minimalist with Joshua Fields Millburn

The School of Greatness

CHAPTER

The Psychology of Dissatisfaction

Why do you think we keep buying stuff even though we know it's not going to fill the holes? I think advertising does a very good job of making us desire things. The average person sees 5,000 advertisements a day. And so how can I turn the volume down on that so that I can make more deliberate decisions with my attention? Because it's not just money we're spending. It's time and attention. These are other resources that are even more important than money.

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