In this episode, host Mason Cosby is joined by Adam Robinson, CEO of Retention and RB2B, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.
========================================================================================
Best Moments:
(01:41) Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic
(03:05) Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call
(05:25) Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone
(08:17) Adam suggests acting quickly (within 24 hours) as intent decays exponentially
(10:41) Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads
(12:07) Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay
(17:55) Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)
(23:25) Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully
==========================================================================================
Guest Bio:
Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.
