Email’s Not Dead, But It’s Definitely Had a Glow-Up
A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital
This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.
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