The State of the Art in Cross-Channel Communication

Gartner has reported little change in personalization in approach to campaigns and on average less than 30% of them are sending emails that feature any type of personalization. Me was surprising and marketing insight are just headlined that in 2023 is the year to finally commit to email automation. So what that tells me is that marketers are sitting with some really powerful tools at their fingertips, email tied to SMS or mobile push or web personalization tied in then to your digital advertising strategy and social.

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