Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
The Andrew Faris Podcast
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How to Design a DTC Business From the Ground Up
It was clear to me pretty early that in a lot of ways, simple modern does not make much sense as a DTC brand. And it's probably worth mentioning because I think it highlights an interesting thing. Your business is low margin relatively speaking for DTC and it is not. That's because you've priced the way you have, which is something I want to come back to. Why did you do what you did specifically in relation to launching on Amazon? That's a great question. So yes, testing the five products, it was a steel insulated bottle that did the best. It not only did the best, but it has the biggest market whenever we looked into the categories a whole
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