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Pharmaceutical Company's Journey in Developing Drug for Obesity
The chapter details the pharmaceutical company's century-long focus on diabetes and the development of a drug targeting the GLP1 mechanism with benefits for weight loss and glucose control. It discusses the challenges faced in drug development, ensuring appropriate patient access, educating physicians, and balancing profitability with global reach. The chapter contrasts the pharmaceutical industry's proposals for ensuring access to medical innovations in Europe with potential policy changes that could impact investment recoupment and patient access to new medicines.