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The Key to Building a Creative Career That Actually Lasts with Stewart Cohen

The Storytelling Lab

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The Art of Filmmaker-Client Collaboration

This chapter explores the vital relationship between filmmakers and their clients, emphasizing trust and open communication for successful projects. It highlights the importance of storytelling in advertising, showcasing how engaging narratives can resonate with audiences beyond traditional sales pitches. The discussion includes insights on branding, the integration of AI in creativity, and effective case studies, particularly in the pharmaceutical and marketing sectors.

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