337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
The Importance of a Good Demo Experience
One of the main areas that we focused on, which is a really a tipping point through that buyer's journey is that demo experience. For some people, demo as a phrase is also synonymous with trial or a hands-on experience. We put a lot of work at the end of last year into updating our user experience for our demo request feature. Now you have a choose your own adventure process.
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