Sue Rice
Geniuses Of Copywriting
Do You Have a Story Library?
You have to start from the strategy first, and then work back. Would you have to figure out strategically what it is that people are missing that your productor service fulfils? And then you find stories that will make sense with a with those strategic points make sense. I would go in there and read, you know, take time every day to read,. That's the way i get inspired, through stories that are out there. But i wouldn't be too narrow. There're millions of em.
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