Sophia Matveeva - Succeeding with digital transformation for non-technical professionals
Agile Digital Transformation
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How Many Minutes Per Day Do You Spend on the Facebook App?
Time in app is an engagement metric. Even if you were spending 16 hours per day on the Facebook app, that doesn't actually necessarily translate to money, right? Because that is a product goal. It is then up to essentially the people in charge of the company or the, you know, it is up to the business people to then translate the product goal into a business goal. So literally, how many minutes per day do you, Tim, spend in the Facebook app? You don't have to answer that. We're all probably embarrassed about that.
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