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Decoder with Nilay Patel
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Navigating Brand Deals in Influencer Marketing
This chapter discusses the challenges influencers face in user acquisition and brand partnerships on social platforms. It highlights the intricacies of negotiating brand deals, the value of management support, and the differences in experiences between traditional celebrities and modern influencers. By emphasizing the importance of strategy and context, the chapter provides insights into the evolving dynamics of influencer marketing.
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