
Trump 2.0: He’s Never Sounded Like This Before
The Daily
The Battle for Narrative Control
This chapter examines the evolution of political messaging during Donald Trump's presidency, from an aspirational campaign to increasingly divisive rhetoric following challenges to his authority. It highlights the use of conspiracy narratives, particularly around election integrity, and the framing of political opponents as existential threats, fostering solidarity among supporters. As the 2024 campaign launches, the chapter reflects on the implications of these narratives for democracy and the psychology of the electorate.
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