
WARC Talks 2023 Super Bowl ads: What worked and what didn’t
The WARC Podcast
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Super Bowl Spots - Is That a Stunt?
I used to work on Doritos I worked on the brand at the time when they weren't making Super Bowl commercials. We actually created a giant orange triangle in the crowd during the Super Bowl that you could see from the blimp and from the field goal kicking shots so every time those shots came up you saw the brand asset bright orange we bought all these tickets and put people in orange and it was kind of a stunt. It seemed pretty clear that the whole Maya Rudolph thing was going to be it's going to be a stunt especially when she started to say that she was going to put clams inside the M&M's but at the end of the day even though it turned out
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