Introduction

Today, Nicole rings the helpline to get Jason's advice: she's struggling with overwhelming stress around making sales calls for the very podcast you're listening to right now. Even though you won't find "sales" in Nicole's job title, it's still a part of her work. This is true for all of us; even if your job doesn't involve convincing someone to buy something, no matter your role, you will need to convince others to buy into your ideas. Jason shares how a "soft sales" approach and a particular mental framework can help Nicole, and you, with the next sales pitch.