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S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash

Stacking Growth | The B2B Marketing Podcast

CHAPTER

The Importance of Transparency in Transformation

I love that bit about transparency it's like I'm Kate this is what you're hiring me for this is what I'm going to do. You really sold not only yourself but like your vision and what you believe should be done, required the executive team to purchase all of that right in the hiring transaction here so yeah that's fascinatingYeah because as a marketer if you if you have a MQL mentality then you know you need to make sure that that aligns with the organization that you're joining. So don't hire me if this isn't like what you're looking for...you nailed it there at the end.

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