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#66 Storing the value of attention in digital objects w/ Derek Edwards
The Ledger Podcast
I Love That You're Putting in as Flow of Attention
The internet has disrupted the flow of information, and there's no way to argue that it hasn't. I think oftentimes people mistake my excitement for innovation and change as an optimism, which is not necessarily correlated. But I do imagine this world where if you look at the flow of attention today, so often brands, I still work with LVMH. And when you are trying to build attention for your brand, you're generally paying an agency to create something that might get someone's attention. Now imagine if you took that same budget, whatever you were going to spend with that agency and with that media channel, and you just gave that value to the audience that you're trying to reach
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