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3min chapter
The Profitable B2B Growth Playbook and Mutiny’s Story
ACQ2 by Acquired
How Much Did You Spend on Ads?
Gusto was originally selling just one product payroll to one audience startup founders. As Gusto grew, it needed to start customizing what different people were seeing so that it wouldn't be a bait and switch. The more efficient you are, the more you can spend that money on top of funnel and bid even more aggressively.
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