19min chapter

Business of Story cover image

#441: Are We Being Seduced by Stories in Business and Politics?

Business of Story

CHAPTER

The Power of Storytelling in Business and Politics

This chapter discusses the power of storytelling in business and politics, exploring how stories can create trust and emotional connections with consumers and voters. The speakers also address the concern of division in society due to different sources of stories and the lack of a common reality. They also examine the impact of negative stories and the need for leaders to tell stories that unite people.

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