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i think we wanted to talk about earned media, and specifaclly the macdonalds meam. Even like a, even back in two thousand o one, he wrote in the annual letter, like, we can't have these deals,. We bought gicel for like ten 15 million. Now they move our market value by one %. So that's why he goes out and buys like burlington north santa fe which is a railroad, for forty billion dollars. Just makes these giant betse or ape, tape off it, as you say, biks off it. It doesn't gote talkin o muckles. And i'm just going to pull up another
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