Hotel Experience Design

The storied experience is more of the experience design element of the marketing of of the hotel experience. It's really about how can we create unique concept that differentiates us from all the other hotels out there? How are we creating programming and activities that aren't the standard, expected experience that so many travellers can get at any hotel? Now, i mean, like we're starting to see hotels the they're definitely doing a good job of evolving into the space of essentially giving people a taste of the local culture. But once you start doing that, you have to keep raising the bar. And that's really tough.

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