The Law of Frequency

We all have a different lens. We call this the law of frequency, which means that we can be delivering the same source of truth but certain people will only be able to hear it from you. And vice versa. Because they are tuned into your frequency, they jive with your style. They're hearing it through a frequency of you,. Which is really interesting because we all are frequencies. Your personal brand is not about you. Your brand is about the person on the other end of the microphone who needs you more than you need them.