Urgency & Trust Marketing -- Jack Born // Deadline Funnels
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Psychology of Urgency
Perry Marshall: When people see the countdown clock, something happens in their brain that makes them think they need to take action. There's been a lot of different studies on this and Daniel Kahneman was rewarded a Nobel Prize for some of his thinking around this concept. He says as human beings, we're not exactly rational in the way that we evaluate things.
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