Mindful Drinking cover image

Alcohol’s Relationship with Society

Mindful Drinking

CHAPTER

Preserving Authenticity in Traditional Beverages

Exploring the importance of denomination of origin in beverages, this chapter highlights how rules set for products made in specific regions, like terroir in wine and Mescal production, preserve unique processes and flavors. It delves into how terroir impacts the taste of products like Mescal, drawing parallels with traditional items such as Parmesan cheese. The discussion extends to the significance of respecting denominations of origin in maintaining the authenticity of beverage production, suggesting the potential for creating new inclusive traditions beyond alcohol consumption.

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