Community Is the Next Big Thing

The move toward subscriptions also a lins with consumer preference. It's sort of like, and you see this with soft ware, like the photo shop used to be a big one time price. So are we building in these membership subscrip m arturn were intending to be building into them? What is our l t v on our customers? What is the curn rit? And than increasingly ametric that i track is at a gross revenue level, whote % of our gross is m rras? I'm trying to change the composition of our revenue to be dominated by m rr versus non m r ornti things.