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Grammy Awards - How Do You Get Your Partners to Partner With You?
I think our partners probably appreciate it. I know they don't want to get in the weeds of who's going to say what and what their beliefs are, but if we're not using music for good or for change or for awareness then we're missing an opportunity. We've got an amazing partnerships team. They've worked really hard to partner and join forces with world-class organizations. It's not just about a one-day-a-year partnership. We like to think of these partnerships and arrangements as annual or multi-annual-year deals.