Ecom Gold cover image

Joe CEO of Motion Nutrition and ex professional swimmer shares the insights he has gained from building a natural supplement brand.

Ecom Gold

00:00

Do You Prioritise Retail and Distribution?

Planet Organic went for retail and distribution over DTC first. Would you have changed that? Yeah, we've been an omni-channel brand since day one. We started the two things literally simultaneously. If I had to do it again, unless it was a really, really specialised product, I'd do exactly that. Brands are spending upwards of 150 pounds per new customer acquisition. That's out of touch with reality. Let's look at your cost of LTV - let's look at all the other expenses too.

Play episode from 13:59
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app