Ashley mears is a sociologist who writes for 18 forty three, sitting next to the toilet with a young woman whois squirting chocolate syrup and whipped cream into the bowl. She flushes, and it comes up as a toilet milk shake. You want it extra creamy, just ecause there's a little bit of water mixed and there youl add some whip cream. Ashley: I wanted to understand how somebody goes viral, wit of the rewards the costs.