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Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Cold Call

CHAPTER

How to Address the Challenges of PECRA 2020

Erica: We knew we had a huge opportunity on inclusion, even more given the event of 2020. I know everyone knows that I and is one of those topics that risk to alienate people if it's not positioned in the right way. So we couldn't just commission another training course. In fact, we forbade the word training completely. This needed to be leader led, all our sessions were owned by our CEO, president, as we call it in Mars,. And for us, this was a real change management exercise about creating a new DNA for inclusion in the company. Finally, this needed to be relevant for all associates, not just in the US, even if the external event

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