How Did You Become Such an Astute Creative?

Sally Kohn: How did you become such an astute creative where you were able to understand what drives what? You understand hooks. Like your tweets are always so incredible where you're just breaking things down into almost like an anatomy. It's almost like formulaic for you, which is really almost counterintuitive when you think of creative. She says she has a list of like 30 formulas of different hooks that she use across a lot of clients.