Disney has a big broad competitive set. It's not just 20 years ago. They compete broadly for time with any entertainment company that wants to earn your time. So you have to be able to break through what has become an increasingly crowded and noisy media market with really impactful stories. The park's business, as we said, $28 billion in revenue, close to $8 billion profit, close to 27% operating segment margin. That would tell you that they have the ability to price competitively and sell a lot of merchandise and food at their parks at high margin on its own.

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