JF3161: BEC Exclusive: Fireside Chat ft. Joe Fairless, Part I
The Best Ever CRE Show
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The Importance of Perceived Value
The Thought Leaders Step platform is so helpful because it's instantly built in value or at least perceived value. It starts to trigger the law of reciprocity where now you've given them something of perceived value. So now they'll be more likely to help you whenever you have something. If you're laying on that bed in New York City with no living room, then the best ever idea comes up and fast forward to today.
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