Business Is Boring cover image

How Allbirds made the first zero carbon shoe

Business Is Boring

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How to Keep the Morale High and the Mission Front and Centre

How do you keep morale high and the mission front and centre? I launched this business on the back of three or four years of work. So most days are a bonus. The fairy tale is very, very much alive. We're now a public company with a whole bunch of pressure and expectation and new challenges. But look, no one's going to tell me that I haven't been extraordinarily lucky... it comes with responsibility.

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