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How One Company Scaled By Not Scaling At All

Shopify Masters

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Navigating Entrepreneurship Challenges and Sustainable Growth Strategies

Reflecting on the trials and triumphs of transitioning from a traditional growth-focused model to a lean, bootstrapped approach in starting a new business. Emphasizing the drawbacks of excessive venture capital reliance, the importance of understanding core business fundamentals, and the benefits of focusing on profitability and sustainable growth without constant urgency. Exploring the intricacies of choosing between high-margin, low-volume and low-margin, high-volume models, while advocating for a step-by-step, customer-centric approach to building a strong foundation for long-term success.

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