Is a Vitamin a Must Have or a Nice to Have?

The notion is trying to get founders to think about painkillers because it's easier to sell painkillers where someone is like, you know, has something that they need to kind of fix right away. Have you heard that advice before? I have. And yeah, I've been told before, oh, don't make that product. That's a vitamin product. You know, you're going to have to convince people to buy that and it's like, okay, I don't understand, but cool. It was funny: My wife had trouble wrapping her head around the idea when we were having lunch. She's like, wait, like, I just think of vitamins as preventative care