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Inside Cadillac’s $1 Billion Formula 1 Bet

The Joe Pomp Show

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Cadillac's Bold Leap into Formula One: Strategy and Ambitions

This chapter delves into Cadillac's strategic investment in Formula One and their preparations for a team debut, including navigating FIA regulations. It also examines the financial commitment, key partnerships, and the potential impact on the sport's popularity in the U.S.

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