Strategic Decision-Making in Wholesale Markets

What does it really take to build a brand from scratch — and what happens when you have to close the doors?

In this candid conversation, Emma sits down with Diarrha N’Diaye, founder of the beloved beauty brand Ami Colé, to talk about the highs of launching a cult-favorite company and the heartbreak of shutting it down. Diarrha shares the behind-the-scenes realities of raising capital, entering major retailers, and navigating the pressure that comes with being one of the few Black women to raise over a million dollars in venture funding.

She also opens up about resilience, community, motherhood, and why failure can be the most powerful teacher of all.

If you’re an entrepreneur, a dreamer, or simply someone figuring out how to redefine success, this episode will leave you inspired — and a little braver.

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