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59. Be a Magnet, Not a Jail

Shit You Don't Learn in School

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Is Your PR a Magnet?

A focus on PR strikes me as very similar to focusing on your competitors. It can be a complete waste of time and destroy your business, but at the same time it can actually be an amazing magnet. I think there's something really important and compelling about having a point of view. But sometimes it can be applied in shady or ineffective ways.

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