A focus on PR strikes me as very similar to focusing on your competitors. It can be a complete waste of time and destroy your business, but at the same time it can actually be an amazing magnet. I think there's something really important and compelling about having a point of view. But sometimes it can be applied in shady or ineffective ways.
It's human nature to worry about the things that can go wrong.
But often overlooked is the mentality of attraction instead of detraction, or in other words focusing on what you can bring to the table instead of what you can prevent from happening.
While so many companies signal they want entrepreneurial candidates yet don't allow side projects, want out of the box thinkers yet expect them to work in a box (office), and vow they only hire top talent yet pay below market rate... there's power in thinking through whether you're truly focusing on attracting the right people or just trying to prevent wrong behavior.
In this episode, Steph and Cal discuss the mentality of being a magnet instead of a jail, originally inspired by this tweet of Steph's.