S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Strong Brands Are Meaningful
Gartner reports if your brand has a defined purpose and that resonates with your audience, your guarantee to outperform the stock market by 120%. That's pretty significant for growing companies. Strong brands are meaningful. They have more P on loyalty than me, customers, expectations. And then they are salient. So when someone has a need, you come to mind as the solution for that need. You are the brand of choice.
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