3min chapter

The Knowledge Project with Shane Parrish cover image

#104 Nir Eyal: Mastering Indistraction

The Knowledge Project with Shane Parrish

CHAPTER

How to Hack Back a Product?

There are three types of pacts. We have what we call an effort pact, a price pact and an identity pact. An effort pact is when there's some bit of friction in between us and something we don't want to do. This technique will not work unless you do it in order. First you have to master the internal triggers, then make time for atraction, then hack back the external triggers. And tat the fourth phase of this was the one that i was i liked the most, which was pre commet yes. So i'm all four hacking back these products and bring on the arms rays!

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