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Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO

#Kidtech

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Is Lego a Digital Media Platform?

The age of a child has moved from 13 to anywhere up to 16 across Europe. Do you, how do you deal with that sort of shifting landscape of digital privacy? I think we're going to move to under 18. And is that a global thing or love in Europe? That would be global. We will always take the most extreme case and treat that as our norm. If there's any kind of loose area, we'll go with the highest option.

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