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April Dunford on Marketing Strategy and Positioning Yourself to Win

The Dave Gerhardt Show

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How to Differentiate Your Approach to Customer Research

The more variability there is in your customer base, the more interviews you're going to have to do. And it's harder than it looks, because what you're looking for is stuff that it's very hard to get out of a survey. But even in an interview, you're going-have to do it in a very careful way.

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