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The Role of DeFi Risk Curators | Adrian & Tarun | S9 E5

Bell Curve

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Navigating Brand Trust in Decentralized Finance

This chapter explores the competitive landscape of curation in decentralized finance (DeFi), emphasizing the critical role of brand identity in a commoditized market. The discussion highlights the challenges curators face in distinguishing themselves through brand trust and the potential for innovation in offering branded financial products. It also addresses the evolving relationship between traditional financial entities and DeFi protocols, paving the way for a transformative financial future.

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