Navigating Ambition and Caregiving

On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.

In our discussion, MSG and Tatyana discuss:

• Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
• Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
• The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
• How content, data, and SEO can serve as strategic growth engines for any business
• The role of community and trust in building enduring consumer relationships
• Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
• The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
• Why the future of marketing and publishing depends on trust, transparency, and proactive planning

And more.