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Gustav Kuhn || The Science of Magic

The Psychology Podcast

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The Magician's Force

The magician's force is a principle that magicians use to influence your decision making. We don't actually find any correlation between openness to experience and people's enjoyment for magic which is something I would have predicted. It suggests that actually magic seems to tap into something that's really very rather universal. And there's been one of these holy grails of psychology really is to find powerful ways of manipulating people's decision making processes.

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