The A24 Effect (Plus: What's Amber Ruffin Into?)
Into It: A Vulture Podcast with Sam Sanders
A 24 Creation Story
"Lady bird" is the brainchild of a team of three men with connections to finance and private equity. The idea was that they could save money on traditional marketing by focusing mostly on vigil efforts. "They have very good taste in movies, which, you know, really, i think we shold put that out there," says co-creator Tom Charity.
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