How to Convince People to Sign Up

conversion optimization is about optimizing the experience that people go through when they get to your website and funnel so that you can get more conversions. Talia: Most companies spent a lot of money on driving traffic, but didn't think about what happens when people actually arrive on the website. How do you convince people to sign up? These days we live in a world where we see 40,000 messages a day. Everyone's trying to get us to get our attention. So how do you actually stand out in that crowd and get your prospect to say, yes, this company looks interesting and I'm not going to look at the five other competitors?"