
A crash course on founder-led customer success — Sydney Strader’s lessons from Catalyst & InVision
In Depth
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Would You Absolutely Renew?
For me, it's often, at the end of the day, straight up success for me is that you renew. One of my goto questions, as well as the c us m, was, at any given time, asking the customer, if your renewal was to morrow, would you renew? And it was a super direct question, but i loved it, because i often got a very direct answer, and it was yes. Oftentimes, at that point, i could assess, are the reasons that they are saying they were not renewing within our control and reasonable for us to be able to change? Or is it truly inevitable that they may not be a good fit customer
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