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59: Netflix's Spreadsheet

Downstream

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Netflix's Strategy of Rotating Libraries and Licensing Content

This chapter discusses the concept of rotating libraries on Netflix, where licensed shows come in and out of their collection periodically. It highlights how this strategy not only turns some of these shows into hits for Netflix but also generates revenue and sparks interest in their other original content. The chapter raises the question of whether Netflix should license out their older series that are not generating much interest and explores the argument against it based on the success of their original content.

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